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Creates Ai-Modeled

jurors, arbitrators, and venue-specific decision-makers to stress-test your case in any county in the country—so you understand how they think long before you step into court.

Trial Intelligence That's Trial Proof

Built by Trial & Jury
Psychologist Rick Goldberg

See how PREVAiL transforms trial preparation in under 3 minutes

High-Fidelity Insight for Every Venue, Every Case

PREVAiL turns discovery data into human understanding, bridging analytics and psychology for better trial strategy.

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What is PREVAiL?

PREVAiL is our exclusive, proprietary flight simulator for litigators. It merges decades of trial psychology and litigation experience into synthetic jurors that think and deliberate like real jurors from any county in America.

In jury trials, PREVAiL mirrors your actual jury pool; in bench trials and arbitrations, it replicates your judge or panel. Like a mock trial or focus group, but with the power to run unlimited scenarios, refine every angle, and see how real decision-makers might respond before you ever step into court.

PREVAiL complements, not replaces - live jury research by de-risking high-stakes matters early in the litigation process.

Traditional Mock Trial

  • One shot, high cost

  • Weeks to organize

  • Limited scenarios

  • Late-stage only

PREVAiL Advanced

  • Unlimited iterations

  • Instant deployment

  • Test every angle

  • Early discovery insights

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How It Works

From case upload to actionable insights in minutes

1.
Add Case

Securely upload pleadings, depositions, discovery, and evidence. PREVAIL supports all major document formats.

2.
Design Your Focus Group

Design your case the way jurors actually experience it, testing strategy continuously as evidence develops.

3.
Build Your Synthetic Panel

Generate juries, judges, or arbitration panels based on county-specific demographics—including politics, education, income, and civic culture.

4. 
Run Unlimited Simulations

Run unlimited simulations so you can pressure-test strategy continuously and adjust before risk hardens.

5.
Analyze & Refine

Analyze and refine your case by measuring how jurors process evidence and adjusting strategy as the case evolves.

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How Attorneys & Their Clients Use PREVAiL

Strategic intelligence from first filing to final verdict—discover how PREVAiL adapts to every phase of your case lifecycle.

Discovery

Early Case Evalution & Strategic Foundation 1. Venue Risk Modeling Identify jury bias, damages tolerance, and corporate sentiment by simulating 500–5,000 local jurors. 2. Narrative Testing Compare competing case stories (e.g., "corporate indifference" vs. "tragic human error") to find the winning frame. 3. Theme Discovery Identify emotional drivers—anger, betrayal, safety, fairness—that influence verdict lean. 4. Bad Fact Stress-Test Feed in damaging facts or documents to see which ones jurors overreact to and which they dismiss. 5. Witness Preview Upload deposition excerpts to see how tone, phrasing, or demeanor affects credibility. 6. Settlement Valuation Simulate outcomes to establish a probability-weighted verdict range for mediation.

Pre-Trial

Preparation, Persuasion Testing & Jury Strategy 1. Voir Dire Design Identify juror attributes most predictive of defense or plaintiff leaning jurors and build question questions accordingly. 2. Opening Statement Rehearsal Practice your Opening inside PREVAIL to measure and score clarity, empathy, and credibility. 3. Theme & Exhibit Testing Upload visuals, animations, and timelines to measure comprehension and impact. 4. Expert Testimony Trials Compare competing experts' delivery and determine which explanations resonate. 5. Witness Credibility Audits Test how synthetic jurors perceive your key party, fact and expert witnesses. 6. Mediation Support Present PREVAiL data to mediators, opposing counsel, or corporate clients as proof of reasonableness.

At Trial

Real-Time Feedback, Shadow Jury & Verdict Anticipation 1. Shadow Jury Integration Blend live juror feedback with PREVAiL's synthetic model to detect daily shifts in sentiment. 2. Daily Trial Dashboards Track which witnesses, exhibits, or arguments are moving jurors toward or away from your position. 3. Closing Argument Optimization Test your summation language overnight to ensure emotional alignment and clarity. 4. Verdict Forecasting Monitor PREVAiL's real-time model during trial to anticipate likely verdict range and exposure. 5. Post-Verdict Debrief Compare actual verdict rationale to PREVAiL's predicted reasoning to refine future strategy. 6. Lessons Learned Feed results back into client strategy and litigation planning for ongoing improvement.

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What Makes PREVAiL's Jurors Think

Not statistical models: thinking, deliberating, authentic synthetic jurors

Local Authenticity

Every juror reflects real community values. An Austin teacher thinks differently than a Cleveland engineer—complete with regional speech patterns, cultural norms, and local attitudes.

Individual Perspectives

Each juror has a unique decision-making lens—some are naturally skeptical, others empathy-driven or process-focused. These perspectives shape how they evaluate credibility and fairness.

Human-Like Reasoning

Just like real jurors, our synthetic jurors think in three layers: gut reaction first, then evidence evaluation, then reflection on community standards and fairness.

Real Group Dynamics

Jurors don't just vote—they interact, debate, persuade, and shift opinions. Watch how a vocal skeptic influences a quieter empathetic juror over time.

Validated Accuracy

Every simulation is calibrated against real verdict data and peer-reviewed research, ensuring outcomes are based on science, not guesswork.

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For Trial Lawyers

PREVAIL allows counsel to fail safely, adjust quickly, and enter trial 'battle-tested."

PREVAiL is your strategic flight simulator.

  • Crash-test case theories in a no-risk environment.

  • Objectively evaluate witness credibility and strength.

  • Identify which defenses and themes resonate—or fall flat.

  • Step into trial, mock trials, and focus groups battle-tested.

Most Popular Features

  • Settlement Valuation

  • Witness Credibility Audits

  • Closing Argument Testing

  • Shadow Jury Integration

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For Clients, Insurers & Executives

Discovery-Phase Insight
Turn discovery into early strategy. PREVAiL evaluates how jurors will receive key documents, testimony, and witnesses as soon as they're obtained—giving you a real-time read on narrative traction and trial risk months before trial.

PREVAiL delivers clear, data-driven intelligence.

  • Early read on trial risk, exposure, and settlement value.

  • Cost- and time-efficient compared to traditional jury research.

  • Creates alignment between counsel, client, and carrier on case strategy.

Essential for Insurance & Risk

  • Nuclear Verdict Probability

  • Reserve Calibration

  • Coverage & Exposure Modeling

  • Bad-Faith Prevention

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Proven Results

Validated across all types of litigation

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PREVAiL has been validated across trucking, employment, personal injury, criminal,
product liability, and bad-faith cases.
Synthetic jurors consistently matched live jury verdicts—including liability splits and damage ranges—at a fraction of the cost and time of traditional methods.

First to Market

The only AI-based jury research platform using real-time, county-specific demographic filters

Comprehensive Scope

From micro-issues like witness likability to macro-issues like liability and damages

Enhances, Not Replaces

Strengthens outcomes from live pre-trial focus groups, mock trials, and shadow juries

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Ready to PREVAiL?

Request a demo or run your case today

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Thanks for submitting!

Robert Kileen
FOUNDER, KILEEN LAW

That level of engagement eliminates blind spots and makes our mock trials far more efficient.

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Andino Reynal
FOUNDER, REYNAL LAW FIRM

I have used PREVAiL with Rick to better understand settlement value early in a case, and it was spot on.

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